In this design project, my aim was to craft sophisticated branding and packaging with universal appeal, catering to both men and women. My focus remained on ensuring clear and easily digestible information for consumers, without compromising the perceived value. The “Jack” logo represents that the brand is for every consumer, a “Jack of all trades” line.
The bottles are intended to be bought once, followed by sustainable replenishment through refill packs, promoting greater environmental responsibility.
